Operation Flood leading to White Revolution:
Operation Flood was a rural development programme started by India's National Dairy Development Board (NDDB) in 1970. One of the largest of its kind, the programme objective was to create a nationwide milk grid.
It resulted in making India one of the largest producers of milk and milk products, and hence is also called the White Revolution of India. It also helped reduce malpractices by milk traders and merchants.
Amul (Anand Milk Union Limited), formally registered on December 14, 1946, is a dairy cooperative movement in India. Amul spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world. It is also the world's biggest vegetarian cheese brand. The Amul revolution was started as awareness among the farmers.
The positive role that dairying could play in providing income and employment opportunity was clear to policy-makers long time back and a set of measures were put in place to develop and protect the dairy industry. Immediately after India gained independence, the Milk Control Board was set up which controlled the supply and distribution chains.